Autonomous operators · Rio de Janeiro, Brazil

AI operators that run a whole business line, not a chat window.

Lavra builds AI operators: agents that prospect customers, build and publish websites, run an SEO newsroom and sell digital products on Telegram. Each one works unattended for hours. A human approves every step that touches taste or money.

Get early access See the three products

160+websites built by the Sites operator

10content sites run by the Authority operator

3products live, one shared control-panel architecture

2people. No engineers on payroll.

Products

Three operators, one pattern: research, propose, build, verify, publish.

Every product is a control panel where the owner queues work, watches the agent live, and approves at the gates. The agent does the rest, including the parts that used to need a designer, a writer and a developer.

01 · Sites operator

From a Google Maps link to a finished website in hours.

Built for local businesses — clinics, dentists, law offices, real-estate agents. The operator finds businesses with no website, reads their reviews and photos, and builds a site that only they could own. Clients pay once, from R$350.

1Prospecting: searches Maps, Doctoralia and Instagram with filters; never repeats a lead.
2Research brief from reviews, photos and the business's own voice.
✓Gate: four distinct hero concepts; the owner picks one.
3Builds section by section, re-doing each one against a quality bar.
4Preview, client repository, domain, SEO pass, delivery page.

Website hero built by the Sites operator

02 · Authority operator

An autonomous newsroom for sites that live on search.

Runs ten content sites of our own (EV charging, motorcycle helmets, tires, baby gear, bicycles, payment terminals…). It tracks Google rankings per keyword, proposes topics from what the first page answers badly, writes in each site's own format using the site's proprietary data, generates the hero image with a reference photo of the real product, and builds a full preview.

1Keyword tracking through a SERP API; competitor map per site.
2Topic proposals grounded in the site's own tables and data.
3Article written as data for the site's generator — never hand-written store links.
420-point audit on the built page: title, schema, internal links, affiliate link integrity.
✓Gate: owner approves; one click commits, builds and ships via Cloudflare Pages.

Authority operator: an article with a 100% SEO audit, ready to publish

03 · Novelas operator

A commerce bot that sells short-form series and runs its own marketing.

A Telegram storefront for mini-series (vertical dramas), with Pix checkout, delivery, referrals and broadcasts. The operator imports catalogs from Telegram groups, enriches them with posters, trailers and synopses, cuts clips for TikTok with AI and publishes them. A catalog of 1,670 titles, eighteen admin screens, an in-panel AI assistant, and a worker that offloads heavy video jobs to a second machine.

1Catalog import and enrichment from raw video.
2Pix payments, instant delivery, referral commissions.
3TikTok clip pipeline: cut, caption, brand, publish.
✓Gate: clips and broadcasts are approved before they go out.

Novelas operator: TikTok clip studio over a catalog of 1,670 titles

How it works

Unattended agents, with the blast radius designed in.

The agents read the open web and write to production repositories. That only works if the permission model is right. Ours is simple and strict.

RUNTIME

Claude Code, headless, one session per job

Each client or site keeps a resumable session, so a correction weeks later has the full history. Jobs stream their log to the panel in real time and resume by themselves after a restart.

PERMISSIONS

No shell for the writer

The content agent reads and writes only its own folder and the web. Building, committing and publishing are deterministic scripts the agent cannot touch. Store links that are not the owner's affiliate links are rejected before publish.

APPROVAL

Humans at the gates

Hero choice, article approval, publishing, outreach messages: nothing that involves taste or money goes out without a click. Everything else runs on its own.

Claude Code (headless, stream-json)Node, no dependenciesPython static generatorsPlaywright + real ChromeCloudflare PagesGitHubBright Data SERPGoogle Flow (Nano Banana)Telegram Bot APIffmpeg

Traction

Real sites, real customers, real search traffic.

160+sites built since launch

R$350starting price, paid once — made possible by the operator

10content sites live, 1,500+ pages, affiliate revenue

3–5 daysfrom first contact to a client site on its own domain

"The only way a custom website costs R$350 is if the operator does what a designer, a copywriter and a developer would do — and does it while we sleep."

Lavra started as WebForge, a two-person web studio in Rio de Janeiro. The operators were built to serve our own clients first. They now run every line of the business.

Pricing · early access

The Authority operator, for your sites.

We are opening the operator that runs our ten content sites to other site owners and small studios. Managed onboarding for the first ten customers: we connect your repository, you approve what gets published.

STARTER

R$ 490 / month

One site. Keyword tracking, topic proposals, 4 audited articles a month with images, preview and one-click publish. You approve every article.

STUDIO

R$ 1,490 / month

Up to five sites. Everything in Starter, plus competitor map, partner outreach drafts and a monthly rank report per site.

SITES OPERATOR

Talk to us

The full prospect-to-delivery pipeline for web studios that want to sell custom sites in their own city. Revenue share or flat license.

Request early accessPrices in BRL, billed monthly, cancel anytime. First ten customers get onboarding done by us.

Roadmap

From one job at a time to a fleet.

NOW

One operator job at a time

Single subscription seat, memory-bound server
Three panels, shared architecture
Human approval gates in production

NEXT · with API access

Parallel operators on the Agent SDK

One agent per client build, in parallel
Daily re-verification of prices, tariffs and specs across every page
Rank history and automatic internal-link building

THEN

Operators for other studios

The Sites operator as a product for small web studios in other cities
Driver and condo dashboard on top of the EV-charging data
Operator marketplace: one panel, many business lines